Privacy Policy
Last updated: 12 September 2026
Who we are
FIRST HOME is a POP LINEAR service. POP LINEAR is a UK sole trader. For privacy questions or requests, contact hello@poplinear.co.uk.
Information we collect
We collect information you provide when you create and use your account, including your name, email address, home-buying journey information, property details, viewings, offers, purchase milestones, notes, dates and costs. We also process limited technical and security information needed to operate and protect the service.
How we use your information
We use your information to create and secure your account, save and display your home-buying journey, provide the features you request, maintain and improve service reliability, prevent misuse and respond to support requests.
Our lawful bases
We process account and journey information where necessary to provide the service you request. We may also process limited information where necessary for our legitimate interests in keeping FIRST HOME secure, reliable and effective, provided those interests are not overridden by your rights.
Who we share information with
We use trusted service providers that support hosting, authentication, database, email and technical operations. They process information only as needed to provide those services. We may also disclose information where required by law or to protect legal rights and service security. We do not sell your personal information.
International transfers
Some service providers may process information outside the UK. Where this happens, we use the protections required by UK data protection law, such as applicable adequacy regulations or approved contractual safeguards.
How long we keep information
We keep account and journey information while your account is active and for only as long afterwards as reasonably necessary for security, legal, dispute-resolution and backup purposes. We review retained information and delete or anonymise it when it is no longer needed.
Your rights
Depending on the circumstances, UK data protection law gives you rights to access, correct or erase your personal information, restrict or object to processing, and receive certain information in a portable form. To exercise a right, email hello@poplinear.co.uk.
Complaints
Please contact us first if you have a privacy concern. You also have the right to complain to the UK Information Commissioner's Office (ICO).
Cookies and local storage
FIRST HOME uses storage that is necessary for authentication, security and operation of the service. We do not currently use non-essential advertising or analytics cookies. If that changes, we will update this notice and, where required, ask for consent before using them.
Changes to this policy
We may update this policy when the service or our data practices change. The latest version will always be available on this page.